Visual schedule of daily events and brand activations for the Coconut Cult Collab Lab pop-up in NYC, September 11–21. Includes panels, tastings, interactive experiences, and over 30 food brand partners. More details in blog post.

NYC - We are coming for you!

Did we lose our minds with pickles + yogurt or are we just excited about our NYC collab lab?

Our Coconut Cult Collab Lab pop-up kicks off September 11th–21st at 188 Lafayette St, Soho NYC, and you’re all invited. It’s free, it’s wild, and it’s the only place on Earth where you can build your own dream (or nightmare) yogurt flavors with 40+ of our favorite food brands you can find below.

 

About Those Wacky Flavors…

Yeah, we saw the Instagram comments. Some of you thought we lost it with “Pickled Fish Dip” and “Kid Kimchi.” To set the record straight:

  1. No, we’re not launching these wacky flavors (Kid Kimchi, Pickled Fish Dip) online or in stores.

  2. Yes, you can actually create and try these flavors if you come to the Collab Lab bar by creating your very own yogurt bowl (and don’t knock it ’til you try it, Original yogurt with smoked fish and pickles is actually delicious and makes an epic savory lunch.)

The point? We wanted to give you a taste of what’s possible at the Collab Lab. So many endless flavor creations and it'll be a blank canvas for you! Think of those Instagram posts as our “what if” menu.


What’s Really Dropping

On top of all the exciting NYC energy, we’ve got three very real, very limited-edition, very delicious flavorslaunching:

  1. Pineapple Upside Down (Olipop collab) → already live.

  2. Two more surprise collabs → coming soon. Any guesses? We've dropped some BIG hints.

These drops are one-time only. Not flavor-of-the-month, not restocking, just blink-and-you-miss-it cult creations. They’ll likely sell out in minutes, so turn on Instagram post alerts to get the drop notification the second it goes live.


Special Perk for Subscribers

Subscribers: keep an eye on your inbox. We’ll be sending you a special discount code for these limited drops. Because these are very small batches, they won’t all be available in your portal, but we wanted to make sure you still got your subscriber discount.


See you in Soho, Sept 11th–21st for our first ever pop-up experience!


What to Expect at the Pop-Up:

  1. Free Collab Lab Yogurt Bar – Build your own custom collab flavor yogurt bowls with The Coconut Cult + 40 participating healthy food brands, with help from our flavor lab baristas.

  2. Limited-Edition Yogurt Shop – Grab exclusive Coconut Cult flavors dropping only during Fashion Week.

  3. Felt Art Marketplace by Lucy Sparrow – Shop playful, collectible felt versions of healthy food brands from the world-famous felt artist (@SewYourSoul) in an immersive felt art health food grocery store.

  4. Founder Panels + Special Guests – Hear from your favorite food founders in lively discussions and panels throughout the week.

  5. Interactive Fun – Play on our claw machine and pop-a-shot machine for prizes and cult swag.

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