Hey Cult Members -
Just popping in with a little update from the Cult — but first, thank you. Truly. Your patience, your loyalty, your gut health goals — we see it, we feel it, and we’re so grateful you're here. We know it's been tough to get your hands on our jars lately, but you're sticking with us, and that means so much. Your digestion will 100% thank you for hanging in there.
Now onto the news...
The good kind first: We've been going viral. Like, really viral. Thousands of people have been posting videos like this — chatting about their results with our yogurt on Instagram and TikTok — sharing everything from better digestion and less bloating to clearer skin and boosted energy — and it’s honestly so inspiring to witness this movement grow. If you’ve posted, THANK YOU! Keep tagging us @thecoconutcult so we can share all the love.
We were also featured on the Today Show on 3/24 (they also wrote a fantastic article that you can read here), as well as on 6ABC Philadelphia Local News (click here to watch). It’s surreal and thrilling to see the world catching on to what we’ve always known: this is what real, medicinal, alive yogurt is meant to be. This has always been our mission — to create something healing, delicious, and truly transformative.
Now for the not-so-fun part: All this incredible buzz means our jars are flying off the shelves faster than we can make them. We're currently about 3+ weeks behind on orders, and still out of stock in many of our stores. We’re scaling up as fast as we can while keeping quality and potency our #1 priority, and we're laser-focused on getting back to normal processing times as soon as possible.
We promise, more jars are coming. We’re in the kitchen daily, fermenting up a storm, and doing everything we can to meet this moment while staying true to the integrity of our product.
Thanks for believing in us, trusting the process, and being part of this truly magical probiotic revolution. We're beyond lucky to have you in the Cult.
With love (and billions of CFUs),
Noah & the Coconut Cult team